The plush toy brand has driven 40% of Jazwares' entire revenue for the past two years. In order to sustain the success of Squishmallows, Jazwares is conscious about oversaturation and tends to be very selective about partnerships, Zebersky said. In April 2020, Jazwares bought toymaker Kellytoy, which created the Squishmallow brand in 2017. Our demographic is very wide and broad and it's very unusual in our business to have that." So it's been really interesting to see that it's not just kids, it's adults. "The idea of having something that was nurturing, cozy, cuddly, it was affordable and accessible. Often Buffett admires the business' management and expects it to continue to grow and remain profitable. While Buffett only got into Jazwares indirectly through Alleghany, he has shown the willingness to invest in far smaller businesses that don't have the heft to move the needle in terms of Berkshire's massive earnings and revenue. Abel has been overseeing a major portion of Berkshire's sprawling empire, including energy, railroad and retail. The 92-year-old Buffett sang Abel's praises recently, saying he's taken on most of the responsibilities. "It's better than we could have ever anticipated and being around the greatest leaders in the world is phenomenal, and being able to explore the synergies is also something we are interested in."
We're thrilled to be part of it," Laura Zebersky said in an interview. The South Florida-based couple, who are lawyers-turned-toy-entrepreneurs, said they are excited to be under the Berkshire umbrella and enjoy having the autonomy to run their own business.
Jazwares founder and CEO Judd Zebersky and president Laura Zebersky now report to and are in regular communication with Greg Abel, Berkshire's vice chairman for non-insurance operations and Buffett's successor. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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